Online coaching + the EchoForm app

Your progress echoes what you do.

Train, cook and change alongside your own avatar, with a real coach in your corner. Built for busy parents, and for anyone ready to get fitter and stronger, at home or in the gym.

ISSA certified trainerNutrition coach100% online
Live scanYou · Week 06
Sessions18 / 18
Behind youWeek 1, Week 3
SamplePreview
Who it's for

Built around real lives, not perfect weeks.

PARENTS 35 – 50

Mums and dads

Your own training slipped somewhere between drop-off and bedtime. This puts you back on the list.

ANY LEVEL

Anyone ready to change

Beginners and regular lifters who want a leaner, stronger body and a plan that gets them there.

40 – 60 MIN

Home or gym

Sessions for a living room with a pair of dumbbells, or a fully equipped gym.

EVERY WEEK

Coach + community

A coach who notices when you show up, and a group of people doing it with you.

The EchoForm app · coming soon

Watch yourself train. Watch yourself cook. Watch yourself change.

The person in every video is you. We build your avatar from a short body scan, in your current shape and your own workout gear. Then you follow yourself through every workout and every meal.

Your avatar, following the planIt only changes when you do
Your avatar at week 1, week 6 and week 12, changing as you complete the program WEEK 01WEEK 06WEEK 12 · YOU
Part A

Train with yourself and your trainer

Your avatar does every exercise on screen, with your coach right beside you. Rep counting, form cues, and a program that moves up as you do.

  • 5-minute body scan, in your own gear
  • 40 to 60-minute sessions, at home or in the gym
  • Camera rep counter and form cues
  • Swap any move; the plan adapts to your effort
Part B

Cook in your own kitchen

Send photos of your kitchen. Your avatar, in a chef's apron, shows you how to prep and cook every meal in your plan, with the shopping list done for you.

  • Family meals the kids will eat too
  • Grocery list by aisle, one shop a week
  • Sunday batch-prep plan
  • Step-by-step cooking video for every meal
Part C

See the results

Follow the plan and your avatar changes with you, from your real scans and logged sessions. Skip it and your avatar stays the same.

  • Monthly re-scan updates your avatar
  • Week 1 beside today, with measured change
  • Weekly check-ins and reviews with your coach
  • Your scans stay private; delete them anytime
Onboarding

Body scan + BMI

A 5-minute scan builds your avatar and your starting numbers.

Nutrition

Snap your food

Photo or quick entry for a daily calorie and protein log.

Wearables

Apple Watch sync

Heart rate, workouts and calories burned, every day.

Goal preview

You at 6, 8, 10 weeks

A realistic look ahead, built from your own data and your plan.

Be first to meet your avatar.

Founding members get early access and their avatar built first.

1:1 coaching · available now

Start with a real coach today.

Coaching runs inside the EchoForm app from day one, and every client becomes a founding member.

  1. Free call

    30 minutes on video. Your goals, your week, what's worked and what hasn't.

  2. Online assessment

    Health questionnaire plus a short movement check from home or the gym.

  3. Your plan

    40 to 60-minute sessions for your space and equipment, plus meals that fit your life.

  4. Weekly check-ins

    Every week: your win, one thing to focus on, and the next step.

  5. Reassess

    Every 4 to 6 weeks we measure again, so you see exactly what your work changed.

Pricing

Start free. Go as far as you want.

Founding rate

1:1 Online Coaching

$100/ week
  • Personal training and nutrition plan
  • Weekly check-ins with Frenchie
  • Monthly progress review and reassessment
  • Full EchoForm app access
Book your free call

3-month minimum. Founding rate stays locked while you're a member.

EchoForm app

$50Twice a month · or $1,000/year

Your avatar, training and nutrition plans, food log, wearable sync and a weekly coach check-in. Available at launch.

21-Day Challenge

$49One-time

A group kick-start a few times a year. New Year, summer, back-to-school.

12-Week Home Strength

$79One-time

Self-paced, progressive strength with video demos for every move.

Membership

$19Per month

Monthly workouts, family recipes and the community.

5-Day Busy Parent Reset

Free

Five short workouts and a simple meal guide to get moving this week.

Community

Nobody does this alone.

Every paid plan includes the EchoForm Community: people in the same week as you, with the same time limits, cheering each other on.

Monday

Set one goal

Everyone posts one goal for the week.

Friday

Share one win

However small. Frenchie replies to every one.

Monthly

Live Q&A + workout

Train together and ask anything.

Always

Buddies, not body-shaming

Leaderboards count sessions done, never weight lost.

What I live by

Be where your feet are.

At 8am the work gets all of me. At school pickup, my son does. When you train, just train. When you're with your family, be there. Progress comes from showing up fully for the part of the day you're in.

Steven 'Frenchie' French, EchoForm coach
Your coach

Hi, I'm Frenchie.

I grew up in South Africa playing rugby, then spent years as a superyacht captain in the Bahamas, running crews and looking after clients who expected everything done right, first time.

Then life changed. I'm now a dad raising my son in Louisiana, and I know how fast your own fitness drops off the list when you're the one doing the school run, the dinners and everything in between.

EchoForm is the coaching I wanted for myself: honest, built around real life, and measured by what you actually do.

RugbyCompetitive career
CaptainSuperyacht charters
ISSATrainer + nutrition
Free

The 5-Day Busy Parent Reset

  1. DAY 1Full-body 15: squats, push-ups, backpack rows
  2. DAY 2Walk with the kids + 5-minute mobility
  3. DAY 3Lower-body strength + a protein-first breakfast
  4. DAY 4Core and posture for desk and car-seat days
  5. DAY 5Retest Day 1. Write down what changed.

Free 30-minute call

Let's talk about your week.

No hard sell. We'll look at your goals and your schedule, and work out whether coaching is the right fit.

Pick a time

Or email hello@echoformlabs.com